Career
Learning Doodle – Career
Well, it finally happened. I accepted a new position in the company. I’m both excited and apprehensive. Pretty normal reactions. Before I started I spent some time reflecting the last year and a half of career learnings. I decided on a doodle format as something a little different. I hope it translates well. Related Your Best Piece of Career Advice
Instructional Message Design
Persuasion
“Yes! 50 Scientifically Proven Ways to Be Persuasive” by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini. I picked this book up to see what insights it might provide on message design and decision making. The book is loosely organized around six principles of social influence: reciprocity, authority, commitment, scarcity, liking/similarity and social proof. The book uses stories and cites studies for each of the 50 persuasive techniques. A memorable sample: Social Proof – we look to what others do as guides to what our behavior should be. In the Petrified National Forest park visitors were stealing petrified wood. The Public Service Announcement (PSA) message in use was; “Your heritage is being vandalized…
Simple Graphics
After spending about 40 mins editing a marginal quality video for a demo at work the other day. I was struck by the simple but effective use of line drawing in this narrative. It’s so simple it’s brilliant.
Science of Presentations
The Science Of Presentations makes for a good summary of Mayer’s research along with some of the message design principles of Duarte. Enjoy!
Presentation Design
“Globalization, Competing Metaphors”- This presentation was designed as an introduction to the topic of Globalization. The presentation was given to individuals participating in a border immersion trip along the El Paso – Juarez border. I used two contrasting metaphors to create competing mental models for individuals to wrestle with during their immersion experience. Globalization and the Border I was excited to see this post on Duarte’s website not long after I finished this presentation. In the post Duarte touches on the benefits to be gained from ….. not spelling everything out for your audience (give them enough to draw the conclusion themselves) tension and unresolved endings can be motivating, engaging tension in visual imagery (produces…

